Campaign & Event GraphicsĬampaign and event graphics are not intended for extended use and should include descriptors such as dates to create a natural expiration for the campaign. These graphics may not be paired with, or used in close proximity to, the required official mark and may not incorporate the university name. These design elements will be phased out of use. Note: There are design elements that were implemented prior to this change. Design Elementsĭesign elements are no longer allowed as part of the university visual brand system. Visual elements cannot use the university logotype or other official university fonts. Visual elements cannot incorporate, be paired with, or used in close proximity to the university, department, or program verbiage/name, as this creates a logo. The use of visual elements must be coordinated with University Marketing & Communications, Trademark Licensing prior to creation and incorporation to ensure the proposed use will fall within university parameters. The official mark may be placed anywhere on the front or back as long as the area of isolation guidelines are followed. This helps to quickly identify the university. Note that the university’s name, Utah State University (or Utah State), should always be placed on the front of all internal and external, printed, and electronic communications, whether a mark is used on the front or not. This includes all university magazines and newsletters. If a mark does not appear on the front, it must be used on the back. These fonts are reserved for official logos.Ī formal logo or wordmark (mark) should be placed on the front of all internal and external, printed, and electronic communications for instant university identification. Do not use the Utah State, Univers, or Trajan fonts when adding text outside the area of isolation. If you would like to place your department, program, or office name near an formal mark, the area of isolation is required between the formal mark and the added department, program, or office name. This was a strategic change intended to allow departments, programs and offices to place more focus on the names of their organizations. University departments, programs and offices were not issued formal logos as part of the optimized logo system. These fonts are reserved for official logos. When using a consolidated mark, the area of isolation is required between the primary mark and the participating colleges and/or administrative units. In cases when multiple university colleges and administrative units collaborate on events, programs, etc., the main university mark should be used with each participating party typed out below the official mark. Please see alternative typefaces for font recommendations. If adding text outside the area of isolation, do not use the Utah State, Univers, or Trajan fonts. As a rule, do not incorporate text or unofficial marks that overlap, or begin to blend, with the university’s marks. Visual elements may not be paired with, or used in close proximity to, the official university marks. The area of isolation is required to prevent confusion and competition with the university marks. The area of isolation space must be kept clear of competing visual elements, wording, and distracting images. The minimum space is only allowed on small items. The minimum area of isolation allowed is 0.3 inches. Reference the examples below for proper area of isolation scaling. To maintain visual integrity of the university logos and wordmarks (marks), a minimum area of isolation must remain clear around them. Distorting or changing logos, reduces legal protection and diminishes impact. Logos and wordmarks should not be used on red backgrounds or products. Only use electronic files or print-ready artwork supplied by University Marketing and Communications, Trademark Licensing. The logos and wordmarks (marks) cannot be modified in any way and should only be reproduced in Aggie blue, white, gray, or black.
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